In an attempt to revive the broken tradition of Ukrainian Modernism, director Maksym Khodak invited two TikTokers to live in the 'Slovo' House in Kharkiv for several days and to speculate together about the new post-war utopian country. The film's title is a quote from a popular viral video from 2007, in which Ukrainian politician Mykhailo Dobkin tries to record a pre-election speech to the people of Kharkiv, while his political ally Hennadii Kernes gives him "advice" from behind the scenes.