Why is Instagram dominated by fake accounts? What is fake, what is real on Instagram? Since Instagram was founded followers and accounts have grown insanely. But how can you see on Instagram which accounts and followers are real, and which are fake? A documentary that investigates why and how fake followers dominate Instagram. This documentary is a cross-media research into the economy that has emerged since Instagram has been established: sometimes creative and innovative, but sometimes also very shadowy. As a viewer, you follow journalist Nicolaas Veul and the making of the account @followme.doc. He tries all the tips and tricks to gain popularity, interviews key players and influencers, and reflects on his findings.