Brothers JC and Sebastian have big dreams to make their family business – Kingman Stables - the premier place in South Texas to house champion horses. The first step? Make a great commercial. The brothers hire filmmaker Victor De La Cruz to produce a high quality commercial sure to bring in the money. For De La Cruz, it's an opportunity to branch into the world of commercials, his initiation is far from smooth. De La Cruz soon finds out that the brother's have big ideas of their own that clash with his vision and experience.