'Ugly' is a film that follows Colton Clements, a young man who goes on a journey to discover the emotional and psychological effects the media and advertising has over women. Colton sets out to discover why the media pushes an image of the 'perfect' woman, and what effect this image has on the mindsets of women who are exposed to it. On his journey he meets and interviews a modeling consultant, an anorexia survivor, a therapist, and 'America's Next Top Model' Cycle Ten winner, the plus-sized model Whitney Thompson.