The text for this video is based on a mix of personal experience and local lore. I relate my negative childhood feelings about communes to my experience at the Rainbow Gathering. This led to my short lived interest in capitalist aesthetics and media. I began to read "The Futurist Manifesto", books by Ayn Rand, and "Dianetics". I also became involved with online dating through the "Village Voice" personals. I’d spend $25 for the opportunity to send around 10 messages or 20 winks. I went on a few dates, but nothing long term came of it. I became depressed and imagined a stand-in to introduce myself and tell amusing anecdotes, like I often found myself trying to do while on dates. This video was the imagined component for a signage style installation in a corporate lobby, as if I were the founder of the company.