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中文 - Season 1

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预告片 | | 10:14 分钟 | , , ,

2001 年到 2002 年，宝马专门针对互联网渠道制作了「The Hire」微电影广告合集，囊括了长度在 10 分钟左右的 8 部短片，这里面几乎汇集了全球最受欢迎的一部分电影人，每个片子的每部的情节和风格各有千秋，但有一个「常数」不变：主角之一都是 Clive Owen 扮演的司机，他总是因为各种任务开着租来的宝马车不停奔波运送重要人物。那时候，多数人对 Clive Owen 的印象还停留在一些好莱坞电影的男配，比如《罪恶之城》里为保护妓女而误杀警察的浪子、《局内人》的高智商匪首、《跨国银行》的国际刑警和《口是心非》里的特工……不过在宝马的这些微电影里，他似乎找到了与自己匹配值更高的角色。 这系列的营销非常成功，在当时完全是品牌内容的新开创。那年宝马的公众知名度和销量都比去年上涨了 12%，而这系列电影在四个月里的播放量超过了 1100 万次，带来的连锁效应是有两百万人在他们的网站注册，和朋友和家人分享这些电影。要知道，那是 15 年前啊！！！YouTube 还没有诞生的年代，分享视频不容易，更别说什么所谓的病毒影响，试想如果这一套短片放到了今天，数据该有多漂亮。除此宝马还心思细腻地制作了一版免费的 DVD 合集，送给那些到访门店的客户，也为线下的引流做了些贡献……

类型: ,

投:

国家:

Subtitle: English France Germany Spain Dutch Korea Japan ETC.

工作室:

第一次约会: Apr 26, 2001

上次播出日期: Oct 23, 2016

插曲: 9 插曲

季节: 3 季节

季节

中文 季节 0

中文 季节 1

中文 季节 2

中文 季节 3

插曲

Ambush（埋伏）

The Chosen（被选者）

The Follow（跟踪）

Star（大明星）

Powder Keg（火药箱）

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